One evening during the last provincial election campaign, I was putting up lawn signs with a friend and I commented that I was out of touch with how retail politics is practised. Lawn signs, flyers in mailboxes, door-knocking etc. – the fundamentals of local campaigns haven’t changed. However, I strongly suspect I no longer (if I ever did) understand how much of public opinion today is formed, and more topically, why and for whom we vote.
Run deficits for the next four years — $27.4 billion next year, falling to $21 billion by the fourth year of the mandate. Lower the debt-to-GDP ratio to 30.2 per cent by 2023-24.
Increase Canada Student Grants by 40 per cent. Extend a student-loan-repayment grace period to two years from six months. Increase the threshold at which recent graduates would have to start repaying loans to $35,000 of income, up from $25,000. Allow new parents to pause repayments until their youngest child turns five, without accruing interest during that time.
The 2015 Liberal campaign platform that vaulted the party from third place to a majority government made a big economic bet that focusing on innovation would resonate with voters and address mounting concern over Canadian competitiveness. Innovation would serve as a guiding principle over the years that followed: The Minister of Industry was reframed as Minister of Innovation, Science and Economic Development, millions were invested in innovation superclusters and global leadership on artificial intelligence was touted as a national priority.
GLOBE AND MAIL
No Name (yes, really), one of Canada’s most unique and recognizable private-label brands, has launched its largest and most exhaustive marketing campaign since the 1970s, using a combination of TV spots, social media branding and out-of-home ads to get the word out about its latest health label—while also having some clever fun.
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