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One Degree Wednesday, September 18, 2019

10 Most Common SEO Mistakes of Online Ad Publishers [SEMrush Research]

There’s always been a lot of talk about the value of search engine optimization (SEO) for literally any kind of online business you can think of.

Online shops, marketing agencies, software as a service (SaaS) providers – you name it!

But the one industry that could certainly benefit from some more SEO time is that of paid advertising.

SEARCH ENGINE JOURNAL

iPhone 11: Here’s everything you get if you upgrade from a 6S

If you own an iPhone 6S or 6S Plus, it’s definitely been a while since you upgraded to a new phone. In fact, a lot has happened during the four years since Apple launched the 6S. Obama is no longer president, Game of Thrones has come to an end and eight newer iPhone models have launched, the most recent ones being the iPhone 11, 11 Pro and 11 Pro Max at an Apple Event held on Tuesday. While the iPhone 6S is able to run iOS 13, it lacks the sheer bounty of features, utility and convenience that the iPhone 11 provides.

CNET

McKinsey: Digital transformation in healthcare must preserve paper – for now

Paper is turning out to be a worthy enemy of the digital transformation—at least in the healthcare industry. The multiple players in this sector have too much invested in the paper form process to make the move to a completely digital world. A new report from McKinsey & Company explains how to work with this industry dynamic instead of against it. The report, Best-in-class digital document processing: A payer perspective, recommends a strategy that makes the paper process more efficient and slots it into a larger digital strategy.

TECH REPUBLIC

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