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Marketer of the Year with No Online Strategy?

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Marketing Magazine “recently named”:http://www.marketingmag.ca/magazine/current/marketer_year/article.jsp?content=20050207_66405_66405 Tim Hortons as their 2004 Marketer of the Year.
Admittedly, Timmy’s has done a great job with their offline branding and the company is a success. But their “web site”:http://www.timhortons.com/ is pedestrian and for a company that outsells McDonalds in Canada ($2.5 billion to $2.28 billion) I would suggest slightly embarrassing. And I don’t think they have #ever# done any serious online marketing (“correct me”:mailto:ken@onedegree.ca if I’m wrong).

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