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One Degree Posts

How To: Add Spell-check To Your Domain Names

Unless you have some policy about only selling to customers who got an A+ in spelling and can type 40 words per minute, you’ll probably want to register “typo domains”.
A typo domain is exactly what it sounds like – a domain that is a common misspelling of your real domain that you register and point to the “correct” URL. I like to think of this as creating a spell-check feature in web browsers so people can find you even if they aren’t 100% sure about your web address.
This raises the question of _which_ typos are worth registering and redirecting.

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CIBC Ruling A Warning For All Marketers

_This is a guest contribution from Amanda Maltby._
Federal Privacy Commissioner Jennifer Stoddart “issued her findings this week”: on the much-publicized case involving misdirected faxes containing customer information that were sent by “CIBC”: to several unrelated third parties. The Commissioner’s office investigated when several CIBC customers complained that their personal data had been faxed to a U.S. and Quebec-based company over the course of a three-year period without their knowledge or consent.
While the Commissioner deliberated specifically on the bank’s practices, she also spoke more broadly about the impact these findings could have on any organization that collects, uses or discloses personal information for commercial purposes. And she’s right.

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