I haven’t seen that much said about online sponsorship lately, but I did happen to stumble upon “three UK sponsorship case studies”:http://www.iabevents.co.uk/events_archive2.php?event_id=20 on the “IAB UK”:http://www.iabuk.net/ web site.
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A reader recently asked me for examples of marketers doing a particularly good job with online privacy. Specifically she wrote: bq. “Who has a really great privacy policy? I’m looking for one’s that can be understood by a human and that in fact benefit the…
Comments closedI’ve long felt that Affiliate programs were one of the better ways for retailers large and small to increase their reach. At the same time, affiliate programs offer a great way for content publishers to generate revenue from contextually relevant advertising.
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