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One Degree Posts

Listening to the Blogosphere

_This article is by Guest Contributor Kate Trgovac, reporting from the “BlogOn”:http://www.blogonevent.com/blogon2005 conference. Here she shares some of her notes on the “Listening to the Blogosphere” panel._
Moderated by Elisabeth Albrycht of Blogging Planet, a discussion on how companies can listen in on the blogosphere to hear what customers are saying.
Key points covered:
Don’t look at it as “just blogs” – Randall McAdory from DaimlerChrysler comments that enthusiasts for your brand or product are extremely influential – regard them as such.
When queried about the tools used to monitor conversations, Mary Hodder (CEO of Bloqx) shared the following:
* Track Google News alerts about your product/brand,
* Use deli.cio.us links for your product
* Set-up custom search phrases on BlogPulse, Bloglines, and Technorati
* Watch the Feedburner Feed stats for your RSS feed (one of the few tools available that monitor feed stats)

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What About Word-of-Mouse?

I’m all for word-of-mouth (WOM) marketing, but I couldn’t help but be repelled by “a recent article”:http://msnbc.msn.com/id/9674318/ I came across on MSNBC.com. In it, Entrepreneur.com advertising columnist Roy Williams points to WOM as “one of the most credible forms of advertising.” Businesses must greatly exceed their customers’ expectations, he says. So far, so good. Then he goes on to provide a series of tips for generating WOM that include transforming your brick-and-mortar business into an eyesore and giving away free desserts.

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Dear Seth, No Splenses Please

An Open Letter To Seth Godin…
Dear Seth,
You’ve been really busy with the launch of “Squidoo”:http://www.squidoo.com/ so you may not have been paying much attention to all this talk of “splogs” (spam blogs) taking over the blogosphere.
The fact that blogging sites like Google’s “Blogspot”:http://www.blogspot.com/ make it _way_ too easy to set up fake blogs is causing a real headache for anyone trying to find anything useful via blog search engines like “Technorati”:http://www.technorati.com or “Icerocket”:http://www.icerocket.com/.

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