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One Degree Posts

Advergaming – Is Trivia the Right Answer?

In a continuing series of posts covering the topic of “advergaming” (Advergaming – the Good and the Pointless and Advergaming – Done Right, it Works ) I have found that I like what trivia-based promotions can do.
“Trivia” can be used effectively to educate and drive results within various groups including consumers, a channel, and even with employees. While asking broad trivia questions interspersed with specific product- or company-related questions you can create an entertaining promotion while educating participants. To me this smells like “edutainment”. And most people are competitive so if you provide them with a way to see their scores and overall rank they will likely keep coming back.

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