Click through for links to ClickZ’s articles for April 13, 2005.
One Degree Posts
With the growth of Search Advertising, click fraud is becoming a bigger concern. eMarketer reports with stats from a recent survey: Click Fraud Is Starting…
Canadians are in general not great direct mail shoppers, whether via catalogue or online. This has been attributed to a lack of homegrown selection, and the lack of a ‘catalogue’ culture that is so present in the U.S. However, until the mid-twentieth century, the majority of Canadians didn’t live in major centres and many relied on catalogue shopping for family basics like clothes and appliances… and apparently houses.
I recently read an article (Globe and Mail, April 1, 2005 – requires subscription) on mail-order houses popular in the prairies in the early 1900s. The author of “Catalogue Houses: Eatons’ and Others,” Les Henry, grew up in such a house in Saskatchewan.
Okay, now this is the kind of story that makes me drool… today’s Internet Retailer covers a new email marketing program from online retailer BassPro that really delivers on the dream of using real-time data, customer histories and personalized offers.
The program pushes out offers based on a combination of CoreMetrics site visitor data, BassPro defined product families and purchase levels, plus a check against inventory — whew! — to deliver very personalized offers via email.
Here are Direct Marketing News Click! Weekly articles for April 12, 2005.