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One Degree Posts

So You Think You Can Market?

Have you been looking for the best way to spring your brilliant viral marketing plan on an unsuspecting, Christmas shopping public? Well, here’s your chance! We heard today (via Craphammer) that Gavin of Servant of Chaos is partnering with fashion site The Bargain Queen to hold a contest for the best viral marketing idea.
The winner is decided by popular vote, so this is your chance to showcase your style. Aside from fame and glory, the winner will also receive a cool new iPod Touch. Mmm . . . Touch . . .
Get the rest of the contest details here and may the best marketer win!

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Still running Web Analytics 1.0? Time to get into 2.0 and 3.0 gear!

I’m not a web analytics expert. Nor do I play one on TV. But I can recognize one when I see one. Something I’ve been struggling with is how to take the bounty of Web 2.0 (widgets, rss feeds, social networks and syndicated content) and measure it. And let’s not forget device-independence. Mobile phones, blackberrys, and game consoles ensure that none of us need to be tied to the traditional “computer”. Again, how do you measure that?
Eric Peterson of has an excellent overview for organizations making the shift from Web Analytics 1.0 to 2.0 and then prepping for 3.0. Following is a summary of his presentation.


Five Questions for Harlequin


Recently, Harlequin held its first event in Second Life – a reading of The Reincarnationist (published on their MIRA Books imprint) and live chat with author M.J. Rose. The event was held in a venue built specially for Harlequin, an Italian piazza that recreated one of the main locations in the book. The venue is living on after the event. Residents can explore the piazza and adjoining church with crypt to find clues to the mystery in the book as well as a sample first chapter and additional information about the author.

One Degree sat down with Jenny Bullough, Manager of Digital Content and Interactivity at Harlequin Enterprises to discuss this foray into Second Life.

One Degree: What made you decide to hold an event in Second Life? How does it complement other events on the book tour? How did you get the word out?

We decided on Second Life for a number of reasons: because the unique nature of the virtual world would allow us to recreate settings from the novel; because holding an author Q&A in Second Life would allow numerous readers to interact with the author in real time from their own time zones; and because the theme of the novel is very much in keeping with the concept of a virtual world, as the protagonist is experiencing another, “second” life through intense past-life regressions.

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