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Still running Web Analytics 1.0? Time to get into 2.0 and 3.0 gear!

I’m not a web analytics expert. Nor do I play one on TV. But I can recognize one when I see one. Something I’ve been struggling with is how to take the bounty of Web 2.0 (widgets, rss feeds, social networks and syndicated content) and measure it. And let’s not forget device-independence. Mobile phones, blackberrys, and game consoles ensure that none of us need to be tied to the traditional “computer”. Again, how do you measure that?
Eric Peterson of has an excellent overview for organizations making the shift from Web Analytics 1.0 to 2.0 and then prepping for 3.0. Following is a summary of his presentation.


Five Questions for Harlequin


Recently, Harlequin held its first event in Second Life – a reading of The Reincarnationist (published on their MIRA Books imprint) and live chat with author M.J. Rose. The event was held in a venue built specially for Harlequin, an Italian piazza that recreated one of the main locations in the book. The venue is living on after the event. Residents can explore the piazza and adjoining church with crypt to find clues to the mystery in the book as well as a sample first chapter and additional information about the author.

One Degree sat down with Jenny Bullough, Manager of Digital Content and Interactivity at Harlequin Enterprises to discuss this foray into Second Life.

One Degree: What made you decide to hold an event in Second Life? How does it complement other events on the book tour? How did you get the word out?

We decided on Second Life for a number of reasons: because the unique nature of the virtual world would allow us to recreate settings from the novel; because holding an author Q&A in Second Life would allow numerous readers to interact with the author in real time from their own time zones; and because the theme of the novel is very much in keeping with the concept of a virtual world, as the protagonist is experiencing another, “second” life through intense past-life regressions.


Thursday, November 15 – Talk is Cheap – Toronto


Talk Is Cheap (Thursday evening, November 15) — an unconference for Toronto-area PR and corporate communications practitioners interested in social media (Web 2.0) is looking for presenters and registrants.

Talk Is Cheap is a forum where PR and corporate communications practitioners who are aware of the social media phenomenon and want to find out more can come together with practitioners who have experience in these spaces and willing to share those experiences with colleagues. Corporate communications and PR students interested in learning more about social media’s impact on the biz would also benefit. So, whether you’ve only heard about, just dabbled in, or are a master of blogs or podcasts or wikis or Facebook or myRagan or The Communicators Network or Twitter or Bloglines or, well you get the idea, Talk Is Cheap is for you!

To find out more or to register, check out the the Talk Is Cheap Web site.

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