Press "Enter" to skip to content

One Degree Posts

Canadian Marketers Who Blog

Recently I asked the “AIMS”:http://www.aimscanada.com/ Discussion List what blogs by Canadian online marketers they read.
Here’s the list they came up with in the order they arrived in my inbox:

1 Comment

Marketer of the Year with No Online Strategy?

timhortons.png
Marketing Magazine “recently named”:http://www.marketingmag.ca/magazine/current/marketer_year/article.jsp?content=20050207_66405_66405 Tim Hortons as their 2004 Marketer of the Year.
Admittedly, Timmy’s has done a great job with their offline branding and the company is a success. But their “web site”:http://www.timhortons.com/ is pedestrian and for a company that outsells McDonalds in Canada ($2.5 billion to $2.28 billion) I would suggest slightly embarrassing. And I don’t think they have #ever# done any serious online marketing (“correct me”:mailto:ken@onedegree.ca if I’m wrong).

Comments closed

Hello World!

Yes, *”Hello World!”* The very first post to a new blog is always tough, so, rather than ponder endlessly on the definitive first post, we’ll…

Comments closed