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One Degree Posts

Can’t Knock Knock Knock

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Seth Godin’s latest ebook is called “KNOCK KNOCK, Seth Godin’s Incomplete Guide to Building a Web Site That Works”:http://sethgodin.typepad.com/seths_blog/2005/05/seths_new_ebook.html. For less than ten bucks it is most definitely the deal of the day. Go, buy it now.
In the “CMA E-marketing Certificate course”:http://www.the-cma.org/certprog/1_1b_toronto.html I teach here in Toronto we use Michael Porter’s Harvard Business Review article “The Internet and Strategy”:http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=6358 as the centrepiece of our discussions around using the Internet as a business tool. While reviewing the article this semester it struck me that Michael Porter’s article and Seth’s “Purple Cow”:http://www.amazon.ca/exec/obidos/ASIN/159184021X/imho0b-20 are saying exactly the same thing in two entirely different ways. Some people will like the Porter’s theory-heavy bschool way of learning this stuff and others will enjoy Seth’s no-holds-barred, over-the-top analogies and colourful metaphors. (Personally I like both) But the essence of the message is the same – you need to be remarkable in many ways in order to have an advantage these days. The Internet can play a key part in that, but it generally is not the whole story.

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CMA – New Logo, New Site Coming

I spoke at the “CMA National Convention”:http://www.the-cma.org/convention/welcome.html yesterday and really enjoyed myself. The room was packed and I had to fly through the “30 Quick Wins for Any Website”:http://www.the-cma.org/convention/toolbox.html in about 45 minutes, but I’m hoping that people came away with some solid ideas.

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