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One Degree Posts

Effective Online Sponsorships

I haven’t seen that much said about online sponsorship lately, but I did happen to stumble upon “three UK sponsorship case studies”: on the “IAB…

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Great Privacy Policies?

A reader recently asked me for examples of marketers doing a particularly good job with online privacy. Specifically she wrote: bq. “Who has a really…

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What is the State of Affiliate Marketing

I’ve long felt that Affiliate programs were one of the better ways for retailers large and small to increase their reach. At the same time, affiliate programs offer a great way for content publishers to generate revenue from contextually relevant advertising.


What are “Tracked Companies”?

One of the things we want to do at One Degree is track what is happening at the online marketing companies that operate here in…

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