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1 In 5 Marketing Messages Don’t Get To The Inbox

_This is a guest contribution by Amanda Maltby._
Are you certain that your e-mail messages are reaching their intended targets? Have you spoken with your ISP about their filtering practices? Do you have a sinking feeling that no matter how many layers of consent you receive from your customers to send them e-mail, they still won’t get your messages?
If you answered no, no and not sure then you’re not alone. As spam continues to clog in-boxes concern related to the deliverability of legitimate e-mail messages rises and the average marketer is caught in the middle.
Good e-mail marketers are already using practices based on permission being obtained prior to an e-mail being sent and an opt-out opportunity being offered in every e-mail message. They do this or risk being labelled a spammer. But even when these practices are followed e-mail often doesn’t reach its intended recipient.

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AIMS Email Marketing Event Review

Given I was host and panel moderator of last week’s “AIMS”:http://www.aimscanada.com event on Email Marketing, this isn’t an unbiased review. However the event did confirm for me that there are still a lot of companies and individuals new to the space and needing some encouragement. Which you can find here on onedegree.ca, including the recent post from Stefan Eyram and some how-to’s to come from myself as well.
The event included two speakers from an agency [InBox Marketing Inc.] and a vendor [ThinData], followed by an email marketer’s panel. Here are some of the tips that were shared.

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7 Tips For Getting Your Marketing E-mail Opened

There are many reasons to use email in your marketing mix and many marketers do. A recent edition of “DoubleClick’s Consumer Email Study”:http://www3.doubleclick.com/market/2004/10/dc/email.htm?c=0410_smr&id_lead=newsletter&id_source=newsletter_0410 confirms that email marketing done well is effective and desired by consumers. A full 2 out of every 5 people surveyed said they wanted email to replace direct mail. Over half of these people would prefer email to replace telemarketing. In addition, just under half would like email to replace person-to-person sales calls.
The main reason for these feelings is likely the fact that email puts the power into the hands – or inboxes – of the individual. They can chose to read and respond if, and when, they prefer. They can also easily save information that is relevant and interesting, while being able to quickly filter out what they feel is a waste of their time.
With this power in the hands of your customers and prospects, how do you ensure your marketing email is received, read and responded to?
Read on for some valuable tips.

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