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One Degree Posts

Jigsaw Uses Contacts As Currency

The New York Times’ “A Service That Aims to Make Cold Calls a Bit Warmer”:http://www.nytimes.com/2005/03/28/technology/28jigsaw.html gives some interesting background on a new social networking service called “Jigsaw”:http://www.jigsaw.com/.
This is an interesting one. I can totally see that the dynamics of the model are great and I am sure they could make a business of this.
Still, I’d be really concerned about the fact that the data they’re trading is someone else’s personal information. Given that the first thing I ask when I’m cold called is “where did you get my name?” and “how did you get my number/e-mail?”, this “valuable information” being shared could end up hurting relations as prospects get creeped out by how they were found.
Also, I really hate that they want to supplement an paid service with ads. Ads don’t belong in every business model and I think pure online services like this dilute their value greatly when they try to make a few extra bucks with banner ads.

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Filtered: Links for March 28, 2005

Here is your “need to know” for March 28, 2005. * “Forrester – First look at Yahoo! 360”:http://blogs.forrester.com/charleneli/2005/03/first_look_at_y.html * “CIRA – Sleep Country Canada Wins…

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More Reasons Not To Use Pop-up Ads

Jakob Nielsen’s “Most Hated Advertising Techniques”:http://www.useit.com/alertbox/20041206.html provides some hard data on what many of us have known for a while now – aggressive online ads…

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Google Likes Dashes More Than Underscores

One of the things mentioned at the SXSW “How To Trick-out Your Blog”:http://2005.sxsw.com/interactive/conference/panels/?action=show&id=IAP0060 session was that Google seems to like dashes a bit more than underscores in URLs.
I’ve since found some discussion that seems to confirm this:
* “Overstated”:http://overstated.net/03/08/12-google-underscores-filenames
* “Mark Carey”:http://www.markcarey.com/googleguy-says/archives/discuss-underscores-are-not-word-seperators-in-google.html
* “Phil Ringnalda”:http://philringnalda.com/blog/2004/04/underscores_are_bad_mmkay.php
* “WebPro News”:http://www.webpronews.com/ebusiness/seo/wpn-4-20040802DomainNameDilemmaDoDashesorUnderscoresGooseGoogleRankingsMore.html
I seriously doubt that the impact of the switching from underscores to dashes is significant enough to warrant changing current URLs (and generating a sea of broken links that kind of defeat the purpose), but for new sites it makes sense to use dashes instead of underscores.

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