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One Degree Posts

CIBC Ruling A Warning For All Marketers

_This is a guest contribution from Amanda Maltby._
Federal Privacy Commissioner Jennifer Stoddart “issued her findings this week”:http://www.privcom.gc.ca/media/nr-c/2005/nr-c_050418_e.asp on the much-publicized case involving misdirected faxes containing customer information that were sent by “CIBC”:http://www.cibc.com/ca/personal.html to several unrelated third parties. The Commissioner’s office investigated when several CIBC customers complained that their personal data had been faxed to a U.S. and Quebec-based company over the course of a three-year period without their knowledge or consent.
While the Commissioner deliberated specifically on the bank’s practices, she also spoke more broadly about the impact these findings could have on any organization that collects, uses or discloses personal information for commercial purposes. And she’s right.

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Battle of the Titans – Direct Mail vs. E-mail

On April 28th “DMAT”:http://www.dmatoronto.org/ will be hosting “Direct Marketing Unwrapped” featuring DM veteran Marilyn Stewart and online insurgent (and One Degree commenter) Peter Mosley.
Here’s the scoop:
bq.. The Battle of the Titans – Direct Mail vs. E-mail featuring Marilyn Stewart and Peter Mosley.
If you’re constantly challenged with answering the question: When do you use direct mail and when do you use email? This could be the seminar for you.
Marilyn Stewart begins the morning with a brief overview of the strengths of direct mail and then the podium is turned over to Peter Mosley.
Get on the Cluetrain! This presentation helps introduce the theories, the essence and the secrets to online success as it relates to *direct*.
Then we¹ll wrap up the morning with the Top 5 Tips to maximise your budget, your customer relationships and that ever important, ROI. This will be an interactive session designed to examine the advantages and disadvantages of these two popular direct marketing tactics.
p. Full seminar details, speaker bios, and registration information can be found “on the DMAT site”:http://www.dmatoronto.org/training/index.html
On April 28th DMAT is hosting “Direct Marketing Unwrapped” featuring DM veteran Marilyn Stewart and online insurgent (and One Degree commenter) Peter Mosley.
Here’s the scoop:
The Battle of the Titans – Direct Mail vs. E-mail featuring Marilyn Stewart and Peter Mosley.
If you’re constantly challenged with answering the question: When do you use direct mail and when do you use email? This could be the seminar for you.
Marilyn Stewart begins the morning with a brief overview of the strengths of direct mail and then the podium is turned over to Peter Mosley.
Get on the Cluetrain! This presentation helps introduce the theories, the essence and the secrets to online success as it relates to *direct*.
Then we¹ll wrap up the morning with the Top 5 Tips to maximise your budget, your customer relationships and that ever important, ROI. This will be an interactive session designed to examine the advantages and disadvantages of these two popular direct marketing tactics.
Full seminar details, speaker bios, and registration information can be found on the DMAT site at http://www.dmatoronto.org/training/index.html

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