Forrester Research just released a new study on how Flash shopping carts increase conversion rates over traditional HTML carts. You can “pay Forrester US$345 for the report”:http://www.forrester.com/Research/Document/Excerpt/0,7211,36424,00.html or you can thank “Pixelbox”:http://wanadoo.typepad.com/pixelbox/2005/02/flash_shopping_.html for doing the same thing.
One Degree Posts
I was just looking at “Answers.com”:http://www.answers.com, the latest incarnation of “GuruNet”:http://www.gurunet.com/ and I was impressed by their intelligent use of URLs.
One of the key “trends we’re watching in 2005”:http://www.onedegree.ca/2005/02/22/what-were-watching-in-2005 is the rise of Rich Internet Applications.
Here are a few of the top trends I’ll be watching closely in 2005:
# “Web First” Marketing Strategies
# Rich Internet Applications
# Desktop Apps
# RSS Hits Mainstream
Kevin Lee has a very nice overview of the difference between SEO and SEM in his ClickZ article “Compare and Contrast: SEM and SEO”:http://www.clickz.com/experts/search/strat/article.php/3461891.