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One Degree Posts

GlaxoSmithKline Behind

“Marketing Daily”: (sub req’d) points out that “”: is a GlaxoSmithKline web site.
The article states:
bq. The initiative, with creative by Ogilvy Healthworld in Toronto, in includes print and television ads that focus on the tag line: “Genital herpes–don’t give your new relationship a gift from the past.” Print ads, to appear in national consumer magazines, show a bottle of perfume–a typical romantic gift–with the words “Genital Herpes” on the label, along with the campaign tag line. The TV spot follows the same creative concept. It shows people passing on a bottle of perfume, as if it were being passed from one relationship to the next.

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Subway Offline to Online Promotion

Subway To  Dough Promotion
Subway is running a limited access promotion at “Way To Dough”:
The promotion is doubly limited because only stores in Atlantic Canada, Alberta, Eastern Ontario, Northern Ontario and Saskatchewan are participating and you need a game card from a participating store to enter.


Canadian Marketers Who Blog

Recently I asked the “AIMS”: Discussion List what blogs by Canadian online marketers they read.
Here’s the list they came up with in the order they arrived in my inbox:

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