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GlaxoSmithKline Behind herpeshealth.com

“Marketing Daily”:http://www.marketingmag.ca/ (sub req’d) points out that “HerpesHealth.com”:http://www.herpeshealth.com/home/home.asp is a GlaxoSmithKline web site.
The article states:
bq. The initiative, with creative by Ogilvy Healthworld in Toronto, in includes print and television ads that focus on the tag line: “Genital herpes–don’t give your new relationship a gift from the past.” Print ads, to appear in national consumer magazines, show a bottle of perfume–a typical romantic gift–with the words “Genital Herpes” on the label, along with the campaign tag line. The TV spot follows the same creative concept. It shows people passing on a bottle of perfume, as if it were being passed from one relationship to the next.

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