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Quick reads for Monday, April 8, 2019

‘It was embarrassing’: Why Reebok’s digital strategy changed

Sometimes the need for change is gradual and other times it’s a smack in the face. For Matt Blonder, Reebok’s global head of digital, it was the latter. When he arrived at Reebok in 2017, he was struck by how far the company needed to go in terms of digital.

RETAIL DIVE

Vogue’s Digital Director Takes Us Inside the Brand’s Cross-Platform Strategy

Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase of 54 percent over February 2018, and Vogue‘s second-best monthly total ever after last May, the month of the Met Gala.

FOLIO

Starbucks’ Digital Flyweel Strategy Continues to Pay Off

An early darling of digital phenomenon, Starbucks brought on its first Chief Digital Officer over seven years ago. Since then a lot has changed in the business world, but one thing remains the same for the company. Starbucks keeps laying down some of its heaviest strategic bets on tech-led innovation.

“We believe that innovative ideas are fuel for the future, and we continue to build on this heritage,” CEO Kevin Johnson told investors several weeks ago at Starbucks’ annual shareholder meeting.

DIGIRUPT

Google dissolves AI ethics board just one week after forming it

Google today disclosed that it has dissolved a short-lived, external advisory board designed to monitor its use of artificial intelligence, following a week of controversy regarding the company’s selection of members. The decision, reported first today by Vox, is largely due to outcry over the board’s inclusion of Heritage Foundation president Kay Coles James, a noted conservative figure who has openly espoused anti-LGBTQ rhetoric and, through the Heritage Foundation, fought efforts to extend rights to transgender individuals and to combat climate change.

THE VERGE

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