By Dereck Lackey eMarketer writes “ Are Impersonal Messages Hurting Your Online Messages”, exhibiting some research that reveal online tactics that marketers are using. According to another chart in the article only 13% of the marketers who use email marketing elected to send emails based…
This has been really bugging me for a week.
As a back story, I am an avid golfer. I also get Golf Digest every month and in the recent issue was a full-page ad for Pebble Beach Resorts. Now, if you golf you know Pebble Beach. The Holy Grail of golf. The Vatican of Golf! Also I was with a company a while back that did the branding for PB. Kind of proud of that!
It is certainly on my bucket list for golf courses that I want to play. Not that I envision ever having the $500 US it takes to play the course, of course ONLY if you stay at the resort at – oh, call it $500 a night++.
The headline above could have easily read – You could win $500 I need my car tuned, or WIN $500 I need a tooth fixed. All are ludicrous of course.
No accountant is going to do my taxes on spec, no mechanic will tune up my car, nor will a dentist do dental work in order to win – in this case – $500 One Degree bucks! Or do it for exposure.
But designers and artists will ply their trade for a chance to win. Or gain exposure.
Recently, our good friend Monica Hamburg published a note on Facebook …