On LinkedIn you only have 1/10th of a second to make a good first impression!
Like it or not, neuroscience tells us that it takes just a tenth of a second to form an impression of a stranger from their face, and that longer exposures don't significantly alter those impressions.
With over 150 members worldwide, LinkedIn has now become the social networking site for business professionals worldwide. The only thing worse than not having a LinkedIn profile is one that does not appropriately reflect your professional self, skills and expertise.
Knowing that first impressions count, below are 5 tips for optimizing your LinkedIn profile to help you present your best self online to make a positive and lasting impression.
1. Upload a Professional Photo
The must have element in your LinkedIn profile is your photo. Why? According to LinkedIn, adding a profile photo makes your profile 7 times more likely to be found in search. Plus which, it is your photo that will draw a visitor into clicking on your profile. Ensure you upload a professional photo of yourself, preferably in colour and against a light or neutral background that includes only yourself – no pets or kids! It’s better if you are smiling and you show only your head and shoulders. Be sure you are wearing business attire, whether more formal or casual. And ladies…don’t wear a strapless dress for obvious reasons!