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Tag: location based marketing

"Here and Now" Culture: Location-Based Marketing

The proliferation of GPS-enabled smartphones and the advent of location-based mobile browsing has spawned a new breed of consumer that expects marketing to happen seamlessly, “in the moment” — whenever and wherever they are at. It’s a new HERE AND NOW consumer culture that blends the online and offline worlds, fueled by the demand for instant gratification, the desire for more meaningful brand interactions and shared experiences, and the expectation that technology should enable these.