Press "Enter" to skip to content

Tag: pitching bloggers

Avoiding the Supermarket Approach When Pitching Bloggers

By Monica Hamburg

At a night club recently, I felt the need to tell a guy that I was taken.  He then looked at my friend and said, “OK, what about her?”

Salespitch-noIt’s something I call the “Supermarket Approach”: if you knock enough products into your cart, eventually, one with a honey nougat centre will fall in.

I'd never think it a good plan to dump a bunch of things into my basket and hope the one I wanted would be there.  Just as it might to be the best course of action to randomly target single girls. Or send emails to every blogger in Canada.

But while it’s not a targeted approach if you do it enough, you will get some results. This explains the theory behind such blogging pitches as,