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Tag: search

Will Google's Latest Algorithm Change Affect your Sites?

It seems that every time that Google unleashes even the slightest tweak in their inscrutable algorithm, it becomes the talk of the town. For those of us in the Internet marketing business, it just as well should be, since our very survival hangs in the balance every time the folks over at Google switch things up. The latest algorithm change, albeit without a cutesy name like "Panda," focuses on one aspect that many of us may overlook—page layout.


Now for most of us, as noted by Matt Cutts on the Official Google Search blog, our sites will not take a hit the way that many well-trafficked sites were pummeled after Panda. Basically, Google, in its Holy Grail quest to create the ultimate user experience, will now look unfavorably toward sites that are papered with ads when a user first arrives. Cutts explains:

"…we’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content 'above-the-fold' can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward…"

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The Empowered Consumer, the Free Internet and a Powerful Search Engine

Cindy_Crawford_01 When we say the consumer has changed the way they buy, it’s more than how they Google and educate themselves on a topic before they “enter the market” to buy – although that’s a major change in itself. Ask any store clerk who sells consumer electronics. They’ll tell you the average consumer knows as much about the technology they sell as they do! Or at least has educated themselves enough that they think they do. This alone would be a great reason to change the way we go to market but there are other levels of impact not even considered in this initial equation.

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Back to Basics – Analytics from Google

Google Analytics is a free application that provides website visit statistics, designed to help marketers track and optimize online advertising and search engine marketing (SEM) campaigns. If you are interested in analyzing where your website visitors came from, page navigation, how long they stayed on your site, and geographic location, Google Analytics can certainly help you.

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