If you are spearheading SEO or SMO for your small startup company, as many professionals find themselves doing in this day and age when social media is no doubt the biggest and most powerful marketing tool, you will likely have an opinion on infographics. Whether…
It seems that every time that Google unleashes even the slightest tweak in their inscrutable algorithm, it becomes the talk of the town. For those of us in the Internet marketing business, it just as well should be, since our very survival hangs in the balance every time the folks over at Google switch things up. The latest algorithm change, albeit without a cutesy name like "Panda," focuses on one aspect that many of us may overlook—page layout.
Now for most of us, as noted by Matt Cutts on the Official Google Search blog, our sites will not take a hit the way that many well-trafficked sites were pummeled after Panda. Basically, Google, in its Holy Grail quest to create the ultimate user experience, will now look unfavorably toward sites that are papered with ads when a user first arrives. Cutts explains:
"…we’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content 'above-the-fold' can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward…"
Well, 2011 is nearing its end and throughout the year there has been a lot of talk about Google’s recent algorithm changes, which were codenamed “Panda”. These changes have caused quite the panic in the SEO community and everyone seems to have a differing opinion on the Panda update.
Today I’m going to weigh in on some of the things I personally have learned from Google in regards to to what they are looking for and how you can better prepare yourself and your websites for better ranking.
Make Google Happy!
One of the most important underlying themes with the Panda update is to give Google what they want, and know what makes them happy. There is no need to try to trick them into thinking your site is quality when it isn’t; sites with actual valuable information will strive, and those without will falter.