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Tag: strong content

Strong words: How to craft premium content

Penguins and pandas, oh my!

There’s no way around the fact that the Google Panda and Penguin updates were a big blow to the way that many businesses executed their online marketing strategies. The move took many businesses by surprise, especially those that thought they only needed to bang out a few keyword-rich articles a day in order to stay up on the Google search rankings.

Web content now has to be more focused and substantial, featuring a minimum amount of links and a lesser emphasis on SEO. It’s Google’s way of leveling the playing field for online businesses and websites that didn’t stand a chance against bigger players before. Now anyone who can produce and market solid content in their niche has a chance at upping their Google search ranking. That’s a good thing, and the sooner you believe that the sooner you can get started on a new content production model.

Strong and engaging web content looks like this