The use of social media is now an established strategy in online marketing. However, for many English-speaking marketers and business owners the idea of running social media campaigns across different cultures is daunting. Here are some pointers to help you begin your cross-cultural social media marketing.
The global social media landscape
To succeed in cross-cultural social media marketing, you need to familiarise yourself with the global social media landscape by researching emerging trends and identifying social media hotspots. Australia, for example, has one of the highest levels of social media engagement in the world, with Australians spending an average of nearly 7 hours on social networks each month. Likewise, in Latin America and China social media is experiencing massive growth.