“David Carter”:http://carter.iuplog.com/ is CTO & VP Strategy of “iUpload”:http://www.iupload.com. David provides the overall technology direction of the company and consults with customers on internet strategy. David founded WebPartz Inc. which was acquired by iUpload in March of 2003. Prior to forming WebPartz, he spent 11 years at Microsoft where he had held various positions including Manager of Internet Strategy, Marketing Manager Knowledge Management, Content Management, and eCommerce products.
*One Degree: iUpload’s roots are in content management but you seem to be making your biggest inroads in blogging. At the same time, many blogging tools seem to be moving towards becoming full site/content management tools. What’s going on here?*
Our content management clients wanted more staff to contribute content, as well as including partners and customers. We used blogging as a way to allow them to do that. If you are a company with thousands of customers, managing that many posts requires a whole different approach. We took what we already knew about content management, with permissions, workflow, etc. and applied it to a new suite of tools to manage communities of blogs and blog posts. Our market is still the same, corporations and large communities; we’ve just broadened their sphere of contributors.
*One Degree: I’m fascinated by your “bubble up” content approach whereby community sites give readers blogs and then promote individual posts to more broadly read areas. Can you talk a little about this and what the appeal is for community sites over, for example, discussion boards?*
Month: June 2005
There have been a few studies on how many newsletters people will sign up for. They indicate that users will subscribe to between seven and eleven newsletters. This week we’ll review five areas of best practice for increasing your newsletter subscriptions.
*Day 1: The Privacy Promise*
One of the biggest reasons people do not provide their email address is fear of spam. You can immediately remove that hesitation from your potential subscribers by including a small link in your subscribe box to your Privacy Policy.
Hot on the heels of our first major feature (Five Questions for…), I’m please to announce our latest addition: “Five Days to…” (I see a theme here).
Every so often we will take a topic and spend five days looking at what you can do to get up-to-speed with it. We’ll give you tips, tricks and cover the basics you need to start doing something new or to make you better at what you already do.
To kick us off June Macdonald will guide us through “Five Days to Increase Your Newsletter Subscriptions”.
If you’ve got something you’d like to get better at, drop us a line or add your comments and let us know what you’d like us to tackle next.