Month: June 2005

Advergaming is a growing trend in online promotion. Even Microsoft plans to get in the game (MarketingVox)
In an earlier post (Advergaming – When Done Right it Works) I wrote that advergaming, if done right, can definitely drive results. To do this, the game must be relevant and fun for the player and the marketer must be able to track results – so you can prove it is working.
Let’s take a look at a few examples of advergaming that I have come across and let’s see how they fare.