Month: June 2005

Promotion is key to building your subscription list. The most obvious way to gain subscribers is to have a subscribe box or link on every page of your site. But do you also need a special offer? For the last day of our series, we take a look at subscription promotion.
Day 5: Subscription Promotion
Do you need to offer a contest to get people to sign up for your newsletter? If you’re a major consumer marketer you seem to from these examples:
CTV’s Insider Newsletter is currently promoting a DVD and CD contest.
Proctor and Gamble’s Home Made Simple site seems to think so, its contest mania! Click over and you could win a some cleaning products and $1000 towards a High Definition TV.