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Month: October 2005

Crest Online Promotion Gets 785,000 Online Votes

One Degree Contributor “Tessa Wegert”:http://www.onedegree.ca/contributors/tessa_wegert has a great Globe & Mail article called “On-line marketing concept gives consumers a say”:http://www.theglobeandmail.com/servlet/ArticleNews/TPStory/LAC/20051013/TWBRANDS13/TPTechnology/Email.
The piece covers the success of marketers and P&G and Kia as they use the Internet to get more consumer involvement in their brands:

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Email Mangling: Are You Seeing What I See?

This is always a hard one to explain to clients: why doesn’t my email look the same on Lotus, Outlook 2000, 2003, etc, on webmail…
MarketingSherpa’s report today, 71% of Big Companies Use Email Marketing But Many Make HTML Mistakes highlights a problem many email campaigns do not address: the mangling of html in different email clients. How do you address this?
One of the most interesting bits of information shared that I have been looking for myself, is a breakdown on types of email client used.

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