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Month: October 2005

Clever Headlines Don't Pay In A Web-centric World

Snow Storms Big Apple
This image is from a recent Globe And Mail article entitled (as you can see) “Snow Storms The Big Apple”:http://www.theglobeandmail.com/servlet/story/RTGAM.20051005.wxsnow1005/BNStory/Entertainment/?page=rss&id=RTGAM.20051005.wxsnow1005.
Now I’ll admit that this is damn clever copywriting. But as a headline for web-based content this just doesn’t fly.
Why?

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