When does ‘branding’ cross the line and become annoying? Here’s when…
I’ve been a fan, and customer, of GOT Corporation (formerly GotMarketing) and their Campaigner self-serve email marketing system for many years. I’ve also set up a number of my smaller clients with their own Campaigner accounts so they can manage their own email newsletters.
Last week I set up a new client with a Campaigner account and made a shocking discovery.
Month: October 2005
Today’s Globe and Mail says the federal government is looking at getting out of the map printing business and providing digital files online for a fee or free. The move is cost-cutting, and is supportedly very clearly by the numbers: in 2003 over 330,000 maps were distributed, in 2004, over 261,000, but in the past year only 2000+ as more files are available online.
Brad Green, President of World of Maps, is reportedly starting a letter-writing campaign, though there is no word of it on their site.
If you haven’t heard about Intel’s newest promotional effort, you’re in for a pre-Halloween treat. The company is “following in the footsteps”:http://www.clickz.com/experts/media/media_buy/article.php/3524906 of the marketing gurus at “Converse”:http://www.converse.com and “Audi”:http://www.audi.com by launching an ingenious branded film contest.
Product placement is old hat compared with this latest approach to merging brands and entertainment. In conjunction with “AtomFilms”:http://www.atomfilms.com, “Intel”:http://www.intel.com is asking consumers to produce original short films based on a “magic wand” theme — and requiring them to use an Intel processor to do it. Submissions to the “Intel Indies Film Contest”:http://www.atomfilms.com/af/spotlight/collections/intel_indies will be judged by a panel of Hollywood directors and film experts, and the winning film will be distributed to AtomFilm viewers.