DMA requires members to authenticate their email.
Comments closedMonth: October 2005
Since I am in the email marketing field I regularly read “MediaPost’s”:http://www.mediapost.com “Email Insider”:http://publications.mediapost.com/index.cfm?fuseaction=Archives.showArchive&art_type=32&archive_year=2005 (free registration required).
I really liked the October 17 issue titled “How to Evaluate Email Vendors”:http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=35183. David Baker, Vice President of Email Marketing and Analytical Solutions at “Agency.com”:http://www.agency.com provides a great overview on what you should look for when selecting an email marketing vendor.
His list of what to look for is pretty good but I had someone ask me to validate his opinions.
Here’s my personal list of things to review when choosing an Email Service Provider:
_This article is by Guest Contributor Kate Trgovac, reporting from the “BlogOn”:http://www.blogonevent.com/blogon2005 conference._
Heralding the call of the “Cluetrain Manifesto”:http://www.cluetrain.com/, this panel promised a discussion on becoming a smart voice in the market place and engaging your customers in a conversation. Moderated by Steve Rubel, VP at CooperKatz and author of the “Micropersuasion blog”:http://www.micropersuasion.com.
Steve started the conversation with the recent incident of “FedEx Furniture”:http://en.wikipedia.org/wiki/Fedex_Furniture — an individual who created furniture for his apartment from any used FedEx boxes he could find.
He then posted pictures of them on a site. Predictably, FedEx’s lawyers sent him a cease and desist letter. Which he posted on his site. He finally ended up being interviewed on NBC’s Today Show. And FedEx received more negative publicity than if they had just left it alone, or, gave him a few boxes.
Rubel asked the panel, “if markets are conversations (and really, as the example above shows, conversations are markets), what has substantially changed for marketers?”