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No TheRedCup.com In-store Promo At Starbucks

Published December 21, 2005

Starbucks Red Cup
I was at my local Starbucks last night and noticed that _nowhere_ in a store full of “Red Cup” promotional signage does it mention that there is a related (and “very good”:http://www.onedegree.ca/2005/12/07/starbucks-serves-us-theredcupcom) web site called “TheRedCup.com”:http://www.theredcup.com.
I can’t think of a good reason _not_ to promote the site in-store. Can you?

Published in Offline To Online

2 Comments

  1. Lex
    Lex December 21, 2005

    2 reasons that instantly come to mind:
    1. it makes those of us who know about it feel special.
    2. it makes us talk about why they aren’t promoting in-store… and thus generates more WoM.

  2. Stefan Eyram
    Stefan Eyram January 8, 2006

    Come on guys. We all know the REAL reason…
    The online marketers didn’t talk to the in-store team.

Comments are closed.