Looking for tips on visual design for your e-mail messages? Campaign Monitor has done a nice summary with lots of visuals. Read more…
Comments closedMonth: December 2005
_This is the last of our *5 Days To Optimize Your E-mail Messages*. You can catch up with “part one”:http://www.onedegree.ca/2005/12/05/5-days-to-optimize-your-email-messages, “part two”:http://www.onedegree.ca/2005/12/06/optimizing-for-different-email-clients, “part three”:http://www.onedegree.ca/2005/12/07/optimizing-for-the-preview-pane, and “part four”:http://www.onedegree.ca/2005/12/08/optimizing-email-for-different-devices._
When I set out writing an initial post about optimizing the look of email I didn’t want to make this about creative and design. My focus was based more on testing and the technical aspects of how marketing email looks when viewed by recipients.
To wrap up this series here is a list of my personal recommendations and tips to optimize the look of your e-mail marketing messages:
To follow on from my “Getting Clients Involved In Less”:http://www.onedegree.ca/2005/12/08/getting-clients-involved-in-less post, I thought I’d share what I’ve done with my corporate site at “schafer.com”:http://www.schafer.com/.
My site has gone through many changes in the just under 10 years I’ve been running it (the site will be into double digits in January). It shrinks and expands in direct proportion to the clarity I have around what I’m offering my clients.
Usually when I introduce a new service or change what I’m doing, I end up adding more to the site to make sure people understand the new stuff we’re offering. But after a while I realize that most of what I was saying didn’t really matter and could be done away with. Then the site starts to shrink again.
A few weeks ago I launched a new version of the site – probably the sparest iteration since our “hello world” page a decade ago. It’s four pages long. The logo is the only image on the site. Nothing dynamic, web 2.0, Flash-enabled, or even particularly exciting.