Probably the most popular feature here at One Degree is our “5 Questions” series. We’ve done over *thirty-five* interviews since we started in May. If you have thoughts on who we should be interviewing in 2006, add your two cents worth in the comments below, or “drop me a line”:http://www.onedegree.ca/contact.
In case you’re new to One Degree, here are our first 165 questions:
Month: December 2005
Starbucks is running great retro-looking TV and print ads this season – all of them matching in-store merchandising for their seasonal “Red Cup” promotion – and all leading to their new Red Cup microsite.
Comments closed_This is Day Three of *5 Days To Optimize Your E-mail Messages*, here’s “part one”:http://www.onedegree.ca/2005/12/05/5-days-to-optimize-your-email-messages and here’s “part two”:http://www.onedegree.ca/2005/12/06/optimizing-for-different-email-clients._
In a recent “DM News”:http://www.dmnews.com article, “Study: B2B Readers Don’t Open Emails”:http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=34779&dest=article, we find out that most B2B newsletter subscribers use the preview pane to view emails.
* 69% of B2B newsletter subscribers “frequently” or “always” use the preview pane to view emails
* 49% said they only look at the first few lines of the preview pane
* 19% said they delete messages if insufficient information is displayed
B2B email recipients use their preview panes. Many also check their personal email at the office and likely apply the same preview pane to their POP3 ISP-based email.
How does your marketing email look in the preview panes of the most common email clients?