I just finished listing to a great podcast of a recent “iMedia Connection”:http://www.imediaconnection.com/ workshop called “Branding with IM”:http://www.imediaconnection.com/content/7748.asp.
This got me thinking much more about how instant messaging fits into the overall marketing mix than I have before.
I’m looking to do a piece for One Degree about how _Canadian_ companies are using instant messaging as a marketing platform.
If you know anyone doing this – or if you and/or a client have success you’d like to share – post in the comments or “contact me”:http://www.onedegree.ca/contributors/ken_schafer directly.