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Month: July 2006

Blogging with the Whales


This post has been picked up on digg.com. If you like it, take a moment and digg this article!

When I find myself discussing the merits of companies having their own blog as a companion to their corporate Website, I am often asked for examples of "real" companies doing so. (Most of the corporate blog examples I am aware of tend to be from Internet or technology related companies, which are sometimes not considered "real" enough companies by the folks I am speaking to. But that’s a topic for another blog posting.)

I was on holiday in New Brunswick last week and stumbled across a seemingly unlikely but unquestionably "real" company that has its own corporate blog. There are at least a half-dozen small companies in the Bay of Fundy area that offer whale watching tours. Based on the limited information I had gathered from various regional tourism brochures, the whale tour companies all seemed to offer pretty much the same service for a similar price. So, like many other people would do in my situation, I turned to the Internet and explored the various companies’ Websites.

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Why Radiant Core Is Involved With Firefox

_Given recent news from “Radiant Core”:http://www.radiantcore.com/ I decided to ask Jay Goldman, the agency’s President, “1.5 Questions”:http://www.onedegree.ca/category/15-questions about the Firefox win._
*One Degree:* Jay, what impact do you expect your involvement with Firefox 2.0 will have on Radiant Core and do you feel that other companies can use Open Source project involvement to their advantage while helping the community?”
*Jay Goldman:* It’s hard to imagine a better way to help the tech community than to contribute to an Open Source project, especially one that so strongly shares and embodies our beliefs. Working with “Mozilla”:http://mozilla.org/ has been an opportunity for us to collaborate with some of the people who are responsible for building the community that we get to enjoy and it continues to be an incredible privilege to be involved.
I hope that “our contributions to the Firefox 2 release”:http://www.onedegree.ca/2006/07/12/torontos-radiant-core-to-skin-firefox-20 will help to make the industry as a whole more aware of the value of good design and of continuous evolution and measured improvements rather than the need to make revolutionary changes with every release. There’s been a lot of talk lately about changing the way that software is built – from the old “release early/release often” saw to “37Signals’ Getting Real”:https://gettingreal.37signals.com/ – and I think there’s a lot of value in those statements. We’ve try to follow a similar approach in all the work we do for our clients, including the Firefox 2 theme. A lot of our time on the Fx2 release has been spent on the small details of what makes a good browser experience and I think it will show when people have a chance to try Beta 2 in a few weeks.

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