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Month: July 2006

Tools I Love: ProBoards

Published July 19, 2006

This is part of an ongoing series dedicated to the tools I regularly use and recommend as an Internet marketer.

What the heck is it?
ProBoards is a provider of threaded discussion forums. If you want to setup a discussion forum, public or private, dedicated to a topic or theme that is near and dear to your heart, then ProBoards is the fastest way to get going. Literally within minutes, your discussion forum can be up and running and accepting posts. ProBoards offers forum owners and their users all the popular features Internet users have come to expect from a forum, without the cost and expense of having to build one from scratch.

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iBegin Is Interesting

Published July 18, 2006

_This is part of our new “Interesting”:http://www.onedegree.ca/category/interesting feature “we announced in April”:http://www.onedegree.ca/2006/04/25/whats-interesting-in-canada but then lost track of. If you have an “interesting” site you think we should feature let us know._
Recently I asked Ahmed Farooq from “iBegin.com”:http://www.ibegin.com/ to explain what makes his site interesting.
*One Degree: Who needs you?*
Anyone (in Toronto… for now) frustrated by local search.
*One Degree: Why do they need you?*
Simply because the current crop of local search sites (and Internet yellowpages) are rather craptastic. That’s right – I said crap.
*One Degree: Why are you interesting?*
We are completely self-funded, with no interest for external capital. There is no exit plan that comprises of a hopeful eye towards the usual suspects for a financially delicious buyout. We even have a philosophy that guides us. Local search with a mix of zen.
*One Degree: How do you make money?*
We do not right now. We are on target to become self-sufficient by 2007.

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Should Your Website Display the CMA Logo?

Published July 18, 2006

CMA Logo
Traditionally many CMA(Canadian Marketing Association) members have included the “CMA”:http://www.the-cma.org logo on their direct marketing materials. But companies have been slower to adopt the logo on their websites.
The association recently sent a _Member Briefing_ explaining the “Look for the Logo” program and pointing members to the new logos.
bq. CMA Members are encouraged to display the member logo on all their marketing communications, including their website, envelopes, flyers, inserts and in print and online advertisements. Program guidelines and materials, including a new interactive banner and button for member websites and e-marketing campaigns, can be “downloaded from the CMA website.”:http://www.the-cma.org/membership/logos/?dept=PAC&page=LFTL

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