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Month: March 2007

Marketing Effectiveness Summit in Toronto, April 10 – 12

Published March 20, 2007

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The Marketing Effectiveness Summit is a boot camp for marketing professionals at B-to-B companies. The two and one-half days agenda covers all aspects of marketing to optimize demand generation. Post workshop one-on-one consulting sessions with our professional services consulting team are included, providing both strategic and implementation guidance to you and your organization, so you can quickly apply what you’ve learned to your marketing initiatives.

Who Should Attend: Marketing managers or directors of B2B companies who oversee the development and execution of marketing programs.

Please register by following the sign-up link.

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Banff World Television Festival – June 10-13 – Banff

Published March 20, 2007

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The stunning Rocky Mountains are home to the world’s most important television content creation event: the Banff World Television Festival. Celebrating its 28th year, BWTVF continues its mandate of developing business and creative opportunities internationally for those in television programming and new media. Over 100 key international Commission Editors are already confirmed to attend along with some of the most successful and creative players in television.

Banff World Television Festival takes place June 10 to 13, 2007 in Banff, Canada. Register at www.bwtvf.com before April 3rd and save over $400.

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American Idol Demonstrates Power of the On-Demand Consumer

Published March 19, 2007

I am addicted to American Idol. There, I said it.

Now that I have confessed, let me explain why I am hooked on this show. It is a great example of what I call the new "On-Demand Consumer" in action.

Every year (every season), millions of consumers vote for their favourite product (the singer), the one they want to be manufactured (their album produced and released by a major music label).

And how do these On-Demand Consumers vote? By calling a toll-free number or sending a text message from their mobile phone. It’s a simple – yet utterly brilliant – model. And it is being replicated all around the world with Canadian Idol, Australian Idol, Latin American Idol, etc.

Last week I was giving a talk on the On-Demand Consumer and I was asked what percentage of American Idol voting was done via SMS (text messaging). I didn’t have an answer at the time, but I did get one later.

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