The ROM gets social social media in a big way. This Friday I will be attending a blogger preview of the new Royal Ontario Museum’s Ancient Peru exhibit, in an event designed solely for the Toronto blogging community. Bloggers will be treated to a brief presentation by ROM curator Justin Jennings, as well as introductions to the ROM’s communications and New Media staff.
Similar media events for bloggers have happened elsewhere in Toronto, like the Four Seasons Centre for the Performing Arts preview in June 2006, and are a strong indication that Torontonians and local companies and organizations understand of the value of blogs. This exclusive invitation is strong indication that the ROM sees the value of the Toronto blogging community, and is utilizing it much like it would any other press medium.
In addition to inviting bloggers to this opening, the ROM has created fun and engaging advertisements on the Freshdaily Toronto-based site BlogTO, where visitors can sweep dirt to uncover relics from ancient Peru. Targeted and engaging, I spent a few minutes playing with the advertisement – a token to its engaging success, and something I rarely do.