Click through for the latest in social media strategist Rob Cottingham’s cartoon series “Noise to Signal”.
2 CommentsMonth: August 2007
Search Marketing is HOT and should be a key piece in online marketing campaigns as well as a complement to online communications strategies. But not every marketing department, corporate communications team, PR firm or ad agency knows how to do search really well. Fortunately, SEMPO Canada is here to help. SEMPO is a recently launched Canadian offshoot of the American Search Engine Marketing Professional¹s
Organization. One Degree sat down with co-founders Ken Jurina of epiar.com and Alexandre Brabant from eMarketing101.net to discuss SEMPO Canada and the state of search marketing here in the great white north.
Leigh Himel has worked as an environmental planner, a digital strategist and a marketing communications consultant. She is currently the CEO of oponia networks and her blog on networked ecosystems, culture, technology and other stuff, can be found at leighimel.blogspot.com. Here she answers our five questions about the stealth launch (shhh …) of her company’s new product, the ucaster. She talks about the product, about developing a business model without relying on advertising revenue and the pros and cons of launching a product without an agency.
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