Month: September 2007

So you’ve just rolled out a big media campaign for your company. You even created a special URL for the campaign so you can track the response. All your potential customers have to do is type in www.yoursite.com/offer… but what if your target audience doesn’t know how to type in a URL? Don’t worry; they’ll just type it into the Google search box. But will they find your site when they do that? Not always.