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Month: December 2007

Take the State of Search Marketing Survey!

Published December 11, 2007

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SEMPO Canada, the Canadian Search Engine Marketing Professional Organization, is involved in the launch of SEMPO’s 4th annual State of Search Marketing Survey. Whether you are seasoned in SEM or still wet behind the ears, your input is valued and needed! Therefore, if you have been involved in the preparation and/or implementation of a Search Engine Marketing (SEM) Plan in 2007 or if you know someone in your organization or network who has, we want to hear from you.

Please take a few minutes to answer the 4th SEMPO Survey here.

Your help means a lot to us in improving the growth of Search Marketing in Canada. Feel free to blog about it and thanks for you collaboration!

More on SEMPO Canada:
SEMPO Canada is a Canadian Non-Profit Professional Search Marketing Association working to increase awareness and promote the value of Search Engine Marketing in Canada. This Working Group was founded in November 2006 by Ken Jurina & Alexandre Brabant and focuses on improving the growth, awareness and understanding Search Engine Marketing (SEM) in Canada, including Search Engine Optimization (SEO), Link Building, Pay Per Click Management, best practices in this new field of marketing and how it uniquely pertains and is of relevance to Canadians worldwide across any sector, vertical or industry.

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Five Questions for Barry Libert – Co-author of “We are Smarter than Me"

Published December 10, 2007

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Barry Libert is the co-CEO of Mzinga. He is also the co-author of WE ARE SMARTER THAN ME: How to Unleash the Power of Crowds in Your Business (look for One Degree’s review later this week!) Drawing on their own research and the insights from an enormous community of more than 4,000 people, Barry and co-author Jon Spector wrote about what works, and what doesn’t, when you are building community into your decision making and business processes, and how to profit from the wisdom of crowds.

One Degree asked Barry Libert Five Questions about building a successful community, how crowdsourcing can lead to profitability and how businesses need to adapt to this new collaborative environment.

One Degree: How did the book get started?

Well the book got started for me in 1995, when my wife and I were sort of talking about what was wrong with business. And the answer she had was, “Businesses don’t care.” … The bottom line was that they gave “lip service”, she used to say, to employees, to customers and to investors, but really leaders didn’t have a real relationship with their people and with their customers … And her analogy was, “Can you imagine going to a party, Barry and you didn’t know the names of your relatives? That’s business.”

And I really thought about how business leaders didn’t care about relationships and that’s why the original book title was: “My Wife’s Right”. Because she was arguing that in a world in which people did care, profoundly care, businesses would be far more successful.

Continue readingFive Questions for Barry Libert – Co-author of “We are Smarter than Me"
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Optimizing Your Email List For Better Campaign Results

Published December 10, 2007

Here are three questions that I get asked all the time:

• “How do we know that we have a good list?”
• “How do we maintain our list?”
• “How can we repair our list?”

Great questions! The challenge is that they don’t usually get posed until after resources and time have been spent on building email lists or after a marketing campaign has shown disappointing results. So here are some practical tips to help you evaluate, maintain and repair your email lists before launching your next campaign.

Continue readingOptimizing Your Email List For Better Campaign Results
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