Web Analytics Association Presents
An Industry in Transition: Web Analytics to Marketing Optimization
Breakfast Meeting – Toronto, February 5, 2008 – 7:30 – 10:00 AM
Keynote presenter Jim Sterne, Chairman of the Web Analytics Association and
president of eMetrics Marketing Optimization Summit will deliver insight
into the maturity of the Web analytics industry, the level of expertise
among practitioners today; challenges and opportunities specific to Canadian
businesses; and the role that Web managers, marketers and analysts play as
companies adopt the continuous improvement method of online marketing
optimization.
Senior Marketing Analyst, Michael Whitehouse of iPerceptions will follow
with a case study showcasing the benefits of capturing and measuring the
perceptions and attitudes of your Web site visitors and customers.
Date: February 5th, 2008
Place: Marriott Toronto Downtown Eaton Centre – Trinity Ballroom
Address: 525 Bay Street, Toronto Ontario
Registration: 7:00 AM; Breakfast and Presentation: 7:30 to 10:00 AM
Member Price: WAA and AIMS Canada: $35, Non-member Price: $60
Register online at the WAA: http://www.webanalyticsassociation.org/en/cev/?232
Sponsors include:
- iPerceptions (www.iperceptions.com)
- AIMS Canada (www.aimscanada.com)
- eMetrics Marketing Optimization Summit – Toronto (www.emetrics.org/toronto)
