A couple of us attended the CMA’s Word of Mouth Conference, From Mass to Grass, last week. We’ll be posting a few video interviews (caught by Alexa Clark) and event notes over the next few days.
First up, to give you the quick and dirty wrap, is Sean Moffitt, co-chair of the conference. Sean summarizes his big takeaways, including empowering employees, the ability to measure WOM, and understanding how WOM is part of the marketing mix.