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Sean Moffitt on Key Takeaways from CMA's Word of Mouth Conference

A couple of us attended the CMA’s Word of Mouth Conference, From Mass to Grass, last week.  We’ll be posting a few video interviews (caught by Alexa Clark) and event notes over the next few days.

First up, to give you the quick and dirty wrap, is Sean Moffitt, co-chair of the conference.  Sean summarizes his big takeaways, including empowering employees, the ability to measure WOM, and understanding how WOM is part of the marketing mix.