7
Imagine a garden, overgrown with twining weeds and prickly
bushes. Earwigs and slugs lurk under every rock. It’s painful just to
look at, let alone work in.
Imagine a garden, overgrown with twining weeds and prickly
bushes. Earwigs and slugs lurk under every rock. It’s painful just to
look at, let alone work in.
That’s exactly how your readers feel about wordy writing.
And it’s not just unsightly. Left unchecked, excess words
will have your readers—an impatient bunch—abandoning your untamed
content for greener pastures.
To keep prospects reading—and buying—you need to prune every sentence you publish.
For help, print this chart and use it to replace everything on the left with a shorter phrase on the right:
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Remember, wordiness is friction. And you must eliminate friction to increase conversions.
So don’t let weeds take root. Cut the clutter and keep your audience happy.
Want more tips on writing clear, effective web content that keeps readers returning? Get them in our free 25-page e-book, Breakthrough Web Writing.
