Make More Sales With Fewer Words

Imagine a garden, overgrown with twining weeds and prickly
bushes. Earwigs and slugs lurk under every rock. It’s painful just to
look at, let alone work in.

That’s exactly how your readers feel about wordy writing.

And it’s not just unsightly. Left unchecked, excess words
will have your readers—an impatient bunch—abandoning your untamed
content for greener pastures.

To keep prospects reading—and buying—you need to prune every sentence you publish.

For help, print this chart and use it to replace everything on the left with a shorter phrase on the right:

Wordy phrase:	Replace with:
the reason for owing / due to the fact that in light of the fact that on the grounds that this is why	because, since, why
on the occasion of in a situation which under circumstances in which	when
in regards to in reference to concerning the matter of where … is concerned	about
it is crucial that it is necessary to it is important that cannot be avoided	must, should
is able to has the capacity to has the ability to	can
it is possible that there is a chance that the possibility exists for	may, might, could
at this period/point in time currently	now
in the neighborhood of	around
in the event that	if
make a decision make an assumption make contact with make reference to	decide, assume, contact, refer
particular specific basically really definitely for all intents and purposes aforementioned as a whole it goes to show that	Nothing (you can eliminate these words and phrases completely)

Remember, wordiness is friction. And you must eliminate friction to increase conversions.

So don’t let weeds take root. Cut the clutter and keep your audience happy.

Want more tips on writing clear, effective web content that keeps readers returning? Get them in our free 25-page e-book, Breakthrough Web Writing.