So you’ve decided to choose affiliate marketing as part of your online marketing strategy.
You’ve researched affiliate software and finally chose an affiliate marketing partner.
Now it comes down to the nitty-gritty of deploying your affiliate program.
But wait! How have you structured your affiliate program? I mean, have you considered how it’s actually going to work and integrate with your overall business model?
There are a lot of different directions in which you can take your affiliate marketing strategy, but you have to remember that affiliate marketing is just one part of your business’ picture. Your business model and your brand should still take primacy.
After all, as a marketing strategy, an affiliate program should add value and drives sales by serving the needs of your business model, not the other way around. In fact, affiliates should never be responsible for more than 30-40% of your revenues — otherwise, you just become one big super-affiliate yourself.
Some questions you need to ask yourself, then, are:
- What is your retail philosophy?
- What are your priorities?
- Why did you choose affiliate marketing?
- What kind of affiliates are you looking to partner with?
Depending on how you answer these questions, chances are your philosophy of affiliate marketing fits into one of three general categories.
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