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Interview with Jim Sterne, Founder, eMetrics Marketing Optimization Summit

Published February 5, 2009

by Alexa Clark

I had the opportunity to sit down recently with Jim Sterne of Target Marketing. Jim shares his thoughts on cross-channel measurement and the
evolving sophistication of measurement tools.

Jim will be keynoting the upcoming eMetrics Marketing Optimization Summit in Toronto on March 29 – April 1, 2009.

Published in Alexa Clark, Measurement, PromoPosts and Vidclips

One Comment

  1. ger
    ger February 5, 2009

    Interesting. Only three possible biz goals…
    make more money,
    spend less money,
    make your customers happier
    I’ll have to live with that for a while and see
    if it holds true.

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