Month: February 2009

by Pete (the mose) Mosley

Sales – A Wake Up Call: Part 2 was a well-placed "Kick-in-the-arse" delivered to the Boss. You know who you are – don't be bashful. You are the folks who we look to when all hell breaks loose. It is, after all, your fault.

Now, moving on to some tips for the Marketers:

1. Stop reading pamphlets.

• Please stop thinking every new trend will save your ass.
• You know when Total Quality Management was the buzz in the last recession over 70% of companies that went bankrupt listed TQM as their #1 priority. Yeah, well #1 to me is doing your damn job.

2. There is no secret cure. There is no quick fix.

• Everything is hard to do. And more importantly everything worth doing takes hard work.
• If something is too good to be true – it is!

3. Like above -  a baseball  game is won by getting on base. FIRST BASE!!!

• Home runs are great – but no one wins a pennant with just home runs.
• Really focus on your core strengths – make 'em better and treat every customer like they are your ONLY customer.

4. That insecure feeling you get everyday at the office is good for you – it will keep you in your place.

• You know that feeling. Wake up and wonder if today is the day they will finally find out just how much of a fraud you are? Yeah, we all feel that – get over it. If you stopped thinking about yourself as the centre of the universe, you might actually get your job done.

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